Five products. One foundation. Zero duct tape.
Every Kraken product is built on the same shared platform — the same customer records, users, permissions, integrations, automations, and reporting. Start with one product and add more without rebuilding anything.
Watch one customer move through all five products.
Every product does its own job — and every action lands on the same customer record. This runs on its own; click a product to jump.
Instagram · Comment
Journey: New Lead Nurture
Residential Sales Pipeline
Inbound — Jordan Miles Known lead
Journey to Revenue
- SLead created from Instagram commentSource captured automatically
- MEnrolled in nurture journeyWelcome email opened · guide sent
- CQualified · $4,800 opportunityLead score 82 · assigned to Marcus
- VAI call booked Friday 1:30 PMTranscript, summary & outcome attached
- DRevenue attributed to the IG reel6 touchpoints · $4,800 closed
Set it up once. Every product inherits it.
Accounts & authentication
Centralized user accounts and sign-in across the entire suite — one login, one identity, everywhere.
Roles & permissions
Role-based permissions by company, department, and location, enforced identically in every product.
Organization management
Companies, departments, locations, and multi-brand structures modeled once and shared everywhere.
Shared customer records
One customer and company record used by CRM, marketing, social, voice, and reporting alike.
Integration marketplace
Connect a system once — accounting, scheduling, ads, ecommerce, databases — and the whole suite can use it.
Workflow & automation engine
One visual engine for triggers and actions that cross product boundaries and connected systems.
Billing & subscriptions
Subscription and usage billing in one place, whether you run one product or all five.
Onboarding & setup
Guided account setup gets each product producing value in days — with your data imported, not retyped.
Notifications & tasks
One notification center and task system, so nothing important hides inside a single app.
Branding & configuration
Custom branding and configuration for your organization — including client-facing surfaces.
Reporting & dashboards
Shared reporting across the suite, with Kraken Data providing the deep analysis layer.
Developer connectivity
API, webhooks, database connections, and MCP connectivity for anything custom you need.
Serious about your data — because everything runs on it.
Kraken is built as a secure multi-tenant platform with central administration for every product. Your admins manage one system, not five.
- Secure multi-tenant architecture with tenant isolation
- Centralized authentication and session management
- Role-based access by company, department, and location
- Activity history and audit logs on every record and action
- Consent and communication-preference management
- Central administration for all Kraken products
Central Administration
Start anywhere. Grow without rebuilding.
A customer can begin with one Kraken product and add more as needs grow — data, users, integrations, and business processes carry forward automatically.
1. Start with one product
Solve the most painful problem first — missed calls, scattered leads, or reporting that eats your week.
2. Add the next arm
New products appear alongside the old ones — same login, same customers, same integrations, same interface.
3. Run connected
Cross-product automations and full-journey reporting turn on naturally — because everything was connected from day one.
Start with one Kraken product. Build a connected business platform as you grow.
Tell us where your current stack hurts and we'll map the shortest path to connected.