M
Kraken Marketing
● ● ●
DK
Journey: Missed Call Rescue
Active · Trigger from Kraken Voice · 89% recovery rate
Enrolled this month
64
Booked appointments
41 +12%
Recovered revenue
$28.6k
1 Trigger — call missed after hours
2 Instant SMS: “Sorry we missed you”
3 Next morning: follow-up email
4 Day 2: friendly outbound AI call
● CORE CAPABILITIES
Serious automation, without the operations department.
Email & SMS campaigns
Design, personalize, and send with templates, dynamic content, and A/B testing built in.
Journeys & nurture sequences
Trigger-based customer journeys with branches, waits, and actions across the whole suite.
Landing pages & forms
Build pages and lead-capture forms that feed the CRM directly, with sources tracked automatically.
Segmentation & audiences
Target using live CRM data — status, behavior, location, purchase history, call outcomes, and more.
Lead scoring & source tracking
Know which leads are warm and where every one came from — through to closed revenue.
Attribution
Campaign attribution connected to calls, appointments, and sales — measured in dollars, not clicks.
Reminders & re-engagement
Event and appointment reminders, review requests, and win-back campaigns that run themselves.
Consent management
Communication preferences and consent handled centrally and respected across every channel.
Calendars & budgets
Plan campaigns on a marketing calendar and track budgets against actual performance.
● POWERED BY THE CRM
Your campaigns know your customers — because they share a record.
No list uploads, no sync jobs, no stale data. Kraken Marketing targets directly from live CRM segments, and every open, click, and reply flows back to the customer timeline.
✓ New CRM leads enter nurture journeys automatically
✓ Engagement history is visible to sales on every record
✓ Won deals exit prospect campaigns instantly
✓ Social audiences sync in from Kraken Social
Audience builder
DK
Audience: Warm Residential Leads
Live segment · updates automatically · 486 contacts
1
Lead status is “Qualified”
From Kraken CRM
2
Lead score above 60
Opened 2+ emails or visited pricing page
3
No appointment booked yet
From shared calendar data
4
Has valid SMS consent
Preference center enforced
Campaign attribution
DK
Attribution — Spring Campaigns
First touch → closed revenue · via Kraken Data
E
Spring tune-up email
$38.2k
S
SMS flash offer
$22.9k
IG
Social remarketing
$17.4k
G
Search ads
$19.8k
● ATTRIBUTION THAT HOLDS UP
Finally answer “what did marketing actually make us?”
Kraken tracks a lead from first touch through calls, appointments, and closed deals. Campaign performance is measured against real revenue inside Kraken Data — including the phone calls other platforms can’t see.
✓ See which campaigns generate qualified phone calls
✓ Compare cost per appointment across channels
✓ Track budgets against actual campaign returns
✓ Report results to owners and clients automatically
● INTEGRATIONS
Plays well with your advertising and analytics stack.
Google Ads Meta advertising Google Analytics Search Console Calendars Ecommerce API & webhooks
● BETTER TOGETHER
C
Kraken CRM
Live segments from CRM data; engagement flows back to every record.
S
Kraken Social
Engaged social audiences feed campaigns; campaigns feed social content.
V
Kraken Voice
Missed calls trigger follow-ups; appointments trigger confirmations and reminders.
D
Kraken Data
Costs, conversions, calls, appointments, and revenue analyzed together.
