The Kraken Product Suite
Your Business Runs on Disconnected Tools —
Kraken Connects Them All.
CRM, social media, marketing automation, AI voice agents, and business intelligence — sharing one customer record, one automation engine, and one reporting layer. Start with one product and grow into a connected platform.
THE SUITE
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Request a Demo →
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Search customers, campaigns, calls…
DK
Good morning, Dana
Here’s what’s happening across Acme Services this week.
New leads
148 +22%
Calls answered by AI
312 +31%
Revenue attributed
$86.4k +12%
Leads by source
Last 30 days
One subscription instead of a stack of disconnected tools.
Enterprise CRM
Marketing automation suite
Social media scheduler
BI & dashboard tool
Agency reporting tool
Call-center software
AI receptionist service
Third-party automation glue
Landing page builder
Client reporting portal
• MEET KRAKEN
Not another pile of subscriptions. Each Kraken product works on its own — but they share customer records, integrations, automations, permissions, and reporting. Your data stays in one place. Your team learns one interface. Start with one product, prove value, expand when ready.
One Login. One Customer. One Platform.
Watch the workspace change while everything underneath stays put — same session, same customer, same data. Nothing to re-open, re-enter, or re-learn.
One login
— no signing into a second product, ever.
One customer record
— the header never changed as the workspace did.
One interface
— learn it once, and your team knows all five.
One bill
— add a workspace when you need it, not a new vendor.
The Product Suite
Adopt one product today and add the rest when you’re ready — without rebuilding your data, users, integrations, or processes.
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Kraken CRM
The shared source of truth for every customer
Contacts, companies, pipelines, deals, appointments, and complete customer timelines — the customer-data foundation the rest of the suite builds on.
Explore Kraken CRM →
Kraken CRM
DK
Sales Pipeline
$412,000 in open opportunities
New
8
Harbor Plumbing
$4,800
Vista Clinics
$12,500
Qualified
5
Beacon Mfg
$38,000
Oak & Iron
$9,200
Proposal
3
Northside Dental
$21,400
Won
12
Summit HVAC
$17,900
Kraken Social
DK
Content Calendar
3 brands · 14 posts scheduled this week
Mon
Tue
Wed
Thu
Fri
Sat
Sun
12
IG · Reel
13
LI · Article
14
FB · Offer
GBP · Update
15
16
YT · Short
17
IG · Carousel
18
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Kraken Social
Every brand, network, and conversation in one workspace
Plan, approve, publish, and analyze social content across brands and locations — with a unified inbox that routes conversations to sales and support.
Explore Kraken Social →
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Kraken Marketing
Campaigns and journeys that run on real customer data
Email and SMS campaigns, landing pages, nurture sequences, lead scoring, and attribution — powered by the same records your sales team works from.
Explore Kraken Marketing →
Kraken Marketing
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Journey: New Lead Nurture
Active · 1,204 contacts enrolled
1
Trigger — New CRM lead created
Source: form, social, or AI call
2
Send welcome email
Open rate 61% · Wait 1 day
3
SMS follow-up if no reply
Reply rate 24%
4
Branch — booked appointment?
Yes → reminders · No → re-engage
Kraken Voice
DK
Live Call — (555) 014-2288
Live · AI Agent “Front Desk” · 2:14 · Sentiment: Positive
Caller
Hi, I’d like to reschedule my appointment on Thursday.
Kraken Voice
Of course — I can see your 2:00 PM with Marcus. Would Friday at 10:00 AM or 1:30 PM work better?
Caller
Friday at 10 works.
Kraken Voice
Done! You’re booked for Friday at 10:00 AM. I’ve texted you a confirmation.
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Kraken Voice
AI voice agents that do real work on every call
Answer and place calls, qualify leads, book appointments, and transfer with context — then log the transcript, summary, and outcome on the customer record.
Explore Kraken Voice →
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Kraken Data
See how everything connects to revenue
Dashboards, scheduled reports, alerts, and AI insights that correlate marketing, calls, social, sales, and finances — without spreadsheet gymnastics.
Explore Kraken Data →
Kraken Data
DK
Campaign ROI — Q2
Attribution: first interaction → closed revenue
Ad spend
$18.2k
Qualified calls
241
+18%
Closed revenue
$142k
+27%
Revenue by campaign
Apr – Jun
Sound Familiar?
Every gap between your apps becomes an employee’s job — copying, pasting, exporting, chasing. Kraken closes the gaps.
Missed Calls
Today
A call rings out after hours. Maybe there’s a voicemail. Someone checks it Monday — the lead already hired your competitor on Saturday.
With Kraken
Kraken Voice answers or logs the miss instantly. An SMS goes out in 30 seconds, a task is created, and a rescue campaign starts — automatically.
Social Messages
Today
A buying question lands in Instagram DMs. Marketing sees it; sales never does. Three weeks later it’s buried under notifications.
With Kraken
One click turns the conversation into a CRM opportunity, assigned to a rep, with the full thread attached and a follow-up task on their list.
Campaign Reporting
Today
Marketing reports clicks. Sales reports deals. Nobody can prove which campaign paid for itself, so the budget meeting is a guessing game.
With Kraken
Kraken Data follows every lead from first touch through calls, appointments, and closed revenue — campaigns are judged in dollars, not clicks.
Customer Data
Today
The same customer exists in five systems with four phone numbers and three spellings. Every app has a different version of the truth.
With Kraken
One customer record shared by every product. A call, a campaign click, and a social comment all land on the same timeline.
Result:
information moves between departments on its own
— no exports, no re-typing, no “let me check the other system.”
The Connected Customer Journey
Most stacks lose the thread the moment a customer changes channels.
Kraken keeps the whole story on one timeline — and shows you what it was worth.
No re-entering the same information in five systems
No leads lost between marketing and sales
No phone conversations that vanish after hangup
No guessing which campaign actually made money
Step
KRAKEN SOCIAL
1.
A prospect sees your post
A campaign published through Kraken Social reaches a potential customer on Instagram.
Step
KRAKEN MARKETING
2.
They submit your landing page form
The landing page and form were built in Kraken Marketing — the lead source is captured automatically.
Step
KRAKEN CRM
3.
A lead record is created instantly
The contact, their source, and their activity appear in Kraken CRM — and an automated nurture sequence begins.
Step
KRAKEN VOICE
4.
They call — the AI agent recognizes them
Kraken Voice answers with CRM context, answers questions, and books an appointment. Transcript, summary, and outcome land on the timeline.
Step
KRAKEN MARKETING
5.
Confirmations and reminders go out
Appointment confirmations and reminders are sent by email and SMS — no staff time required.
Step
KRAKEN DATA
6.
One report connects it all to revenue
Kraken Data links the social post, campaign, lead, phone call, appointment, and resulting revenue in a single view.
Why Kraken
Kraken
A Stack of Point Tools
Enterprise Suite
Spreadsheets & Memory
Customer record
One record shared by every product, updated in real time
Five copies in five databases, always out of sync
One record — buried under enterprise complexity
Whoever updated the sheet last
Cross-tool automation
Native — one engine triggers across products & integrations
Third-party glue that silently breaks
Consultants and change requests
An employee doing it by hand
Marketing attribution
First touch → calls → appointments → closed revenue
Clicks and opens only
Possible after a long implementation
Gut feel
Phone conversations
AI-answered, transcribed, summarized, on the record
Separate call platform, separate data
Add-on module, extra license
Sticky notes
Time to value
Days — guided onboarding, prebuilt templates
Weeks of stitching tools together
Months of rollout
Immediate, until it collapses
Cost
One subscription — start with one product, add as you grow
6–10 subscriptions plus the glue
Enterprise licenses + implementation fees
Cheap until you count the hours
One Shared Foundation
Users, permissions, billing, integrations, automations, and reporting are managed once — and every Kraken product inherits them.
One customer record
Shared contacts, companies, and timelines across every product — no syncing, no duplicates, no exports.
One integration marketplace
Connect accounting, scheduling, ecommerce, advertising, databases, and industry software once. Every product can use it.
One automation engine
Build workflows visually with triggers and actions from any Kraken product or connected system.
One user & permission system
Role-based access by company, department, and location — set up once, enforced everywhere.
One reporting layer
Every product feeds Kraken Data automatically. Activity history and audit logs come standard.
One consistent interface
Learn one product and you’ve learned them all — same navigation, same patterns, same search.
• WHO KRAKEN IS FOR
Kraken is designed for companies that have outgrown disconnected software but don’t want enterprise complexity.
Service companies
Every call answered, every job tracked, every follow-up sent. See which marketing brings in profitable jobs — not just phone rings.
Marketing agencies
Manage every client’s social, campaigns, and reporting from one workspace — with client-facing portals that build retention.
Multi-location businesses
Compare locations, roll up reporting, and keep brand consistency while giving each location its own workspace.
Healthcare & professional services
AI phone agents that schedule and reschedule, reminder sequences that cut no-shows, and permissions that respect sensitive data.
Manufacturers
Combine CRM activity with operational and financial data — inventory, purchasing, production, and profitability in one view.
Sales organizations
Pipelines, lead scoring, call outcomes, and rep performance connected end to end — from first touch to closed revenue.
One Integration Layer
Kraken lays over the tools you already run.
Your phone system, accounting, MRP, databases, and ad platforms don’t go away — Kraken connects to them through one shared integration layer, and every product in the suite can use every connection.
Connect a system once — CRM, Marketing, Voice, Social, and Data all inherit it
Data flows both ways: Kraken reads from and writes back to your systems
Replace tools gradually, or keep the ones that work
Everything lands in one reporting layer, whatever the source
Integrations
Connected to the tools you already run on.
One integration marketplace serves the entire suite. Connect a system once and every Kraken product — and every report — can use it.
Accounting & finance
QuickBooks
Xero
Spreadsheets & CSV
Social & advertising
Meta platforms
Google Ads
YouTube
Analytics
Google Analytics
Google Search Console
Scheduling & calendars
Google Calendar
Microsoft Outlook
Service & scheduling systems
Service & field operations
ServiceTitan
Industry-specific software
Ecommerce
Ecommerce platforms
Order & fulfillment systems
Databases
PostgreSQL
SQL Server
MySQL
MongoDB
Phone & communications
Phone systems
Number provisioning
SMS
Developer & data
API
Webhooks
MCP servers
Custom databases
Kraken Data — Executive Overview
DK
Executive Business Overview
All products · All locations · This quarter
Total revenue
$1.24M
+14%
Cost per lead
$31
–9%
Retention
93%
+2%
Channel
Leads
Revenue
ROI
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AI phone calls
412
$486k
6.2x
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Email & SMS
388
$342k
4.8x
S
Social
296
$218k
3.1x
A
Paid ads
241
$194k
2.2x
• REPORTING & INTELLIGENCE
From first interaction to completed revenue.
Every activity across the suite feeds Kraken Data automatically. Ask questions in plain language, set alerts on the numbers that matter, and deliver scheduled reports to owners, managers, or clients.
Which campaign generated the most qualified phone calls
Which voice conversations became appointments and revenue
Which social posts generated leads — not just engagement
Which locations and departments are ahead or behind
FAQ.
Do I have to buy the whole suite?
How is this different from buying separate best-of-breed tools?
Is Kraken just another AI platform?
We’re not a technical team. Can we actually run this?
What happens to our existing systems?
How do permissions and security work across products?
Start with one Kraken product.
Build a connected platform as you grow.
Tell us what’s broken in your current stack — we’ll show you exactly how Kraken replaces it, with your workflows.